General session production is the staging, screens, lighting, audio, and crew for the main-room keynote.
We design the stage set, spec the AV, run the rehearsal, and operate the show calls during the live keynote.
MBCC's 17,000 sq ft ballroom seats 1,200 theater style and supports a full general-session set with side IMAG screens. Resort ballrooms run smaller breakouts.
Execution priorities
- Pull the exhibitor manual for the specific show before any conference stage and general session production commitment goes out.
- Run conference stage and general session production as a coordinated sequence with graphics, AV, freight, and labor on one schedule.
- Confirm utility orders, dock windows, and rigging approvals against the venue's published deadlines.
- Run a same-day strike debrief so what went well and what missed gets logged before memory fades.
What conference stage and general session production actually covers
General session production is the staging, screens, lighting, audio, and crew for the main-room keynote.
We design the stage set, spec the AV, run the rehearsal, and operate the show calls during the live keynote.
Conference Stage and General Session Production at Myrtle Beach Convention Center
Myrtle Beach Convention Center (2101 North Oak Street) is one of the buildings where conference stage and general session production comes up most often.
MBCC's 17,000 sq ft ballroom seats 1,200 theater style and supports a full general-session set with side IMAG screens. Resort ballrooms run smaller breakouts.
- Visit Myrtle Beach and MBCC both position the building as the lead venue for conventions, trade shows, conferences, and general sessions.
- The venue's 2026 calendar shows real expo and conference activity including Florida Hardware Show, SE Petro Food Marketing Exhibition, Spring Home Show, and SGFMA.
How conference stage and general session production runs on a Myrtle Beach show week
Most conference stage and general session production projects in Myrtle Beach run on the same operating cycle: kickoff, paperwork, build, graphics, freight, install, show, and strike.
Southeastern Governmental Fleet Managers Association is a useful reference because it runs at Myrtle Beach Convention Center on the published 2026 calendar. Move-in windows, dock schedules, and exhibitor service deadlines are documented for that show.
Cost and lead time on a conference stage and general session production project
Lead time tracks the build path: 16 to 20 weeks for custom scenic, 8 to 12 for modular rental kits, 4 weeks or less for in-stock rush work with print premiums attached.
We design the stage set, spec the AV, run the rehearsal, and operate the show calls during the live keynote, so the line items tend to follow that scope.
Why we run conference stage and general session production from a Myrtle Beach shop
We hold design, fabrication, graphics, and install staff in one Myrtle Beach shop. The benefit shows up most when something has to change overnight.
That knowledge compounds across show dates.
Frequently asked questions
What does a the production project at Myrtle Beach Convention Center look like end to end?
MBCC's 17,000 sq ft ballroom seats 1,200 theater style and supports a full general-session set with side IMAG screens. Resort ballrooms run smaller breakouts.
How early should we start conference stage and general session production planning for a Myrtle Beach show?
Lead time tracks the build path: 16 to 20 weeks for custom scenic, 8 to 12 for modular rental kits, 4 weeks or less for in-stock rush work with print premiums attached.
Who runs this work on the floor during show week?
A single show-site lead carries the floor plan and the punch list across install, show hours, and strike, and stays on radio with the GC and venue throughout.
Can the booth or kit move to another show on our calendar after this date?
Yes. Most structures stay reusable across shows.
What happens if something breaks during show hours?
On-site lead handles minor repairs in place.