A 10x10 booth is a single inline unit, about 100 square feet, with three closed sides and one open face on the aisle.
It is the entry footprint for regional sales teams, associations, and brands testing a market without committing budget to an island.
At MBCC shows like the Florida Hardware Show and the Spring Home Show, rows of 10x10 inlines carry most of the floor, so the build has to read clearly from a single angle and survive a fast move-in.
Execution priorities
- Lead with one tall backwall message that reads from across the aisle, because you only own one sightline.
- Keep the structure to a single crate or case so freight into the MBCC dock and resort loading areas stays cheap.
- Pick a backwall system that swaps graphics show to show instead of rebuilding the kit each time.
- Reserve floor space for one demo station or counter without crowding the open corner.
- Confirm the show's height limit for inline space, usually around 8 feet, before locking the backwall art.
How a 100 square foot inline actually behaves
Ten feet by ten feet sounds generous on paper and feels tight the moment a counter, a literature rack, and two staffers share it. The discipline is editing: one headline, one product or demo, one reason to stop.
Because three sides are walled and only the aisle face is open, the back wall is your billboard. Tension-fabric backwalls, pop-ups, and laminate panel kits all work; the choice comes down to how often you change the message and how much you want to ship.
Where 10x10 booths land in Myrtle Beach
Most of the inline grid at the Myrtle Beach Convention Center is 10x10. The column-free 100,800 square foot hall lets organizers run long, clean aisles, which is exactly where a sharp single-unit booth competes well against larger neighbors.
Off the convention campus, a 10x10 is often the right call for a tabletop-adjacent presence at the Sheraton headquarters hotel breakouts or a sponsor table at a Grande Dunes resort conference, where a full island would overwhelm the room.
Freight, install, and reuse on a single unit
A 10x10 is the easiest booth in the catalog to move. Portable kits ship in a wheeled case and assemble without tools; a modest custom inline fits in one or two crates that load on any standard truck into the MBCC drive-in dock.
Reuse is the whole point at this size. Buy the hardware once, reprint the graphic for each show, and the same kit travels from a February expo to a fall association meeting with a new headline and the same crate.
Cost and lead time for a 10x10
Portable and modular 10x10 kits move fast: plan four to eight weeks for a clean graphics turn, and rush windows inside two weeks are possible if you accept fewer finish options. A custom inline runs longer, closer to eight to twelve weeks.
Budget scales with the backwall system, lighting, and whether you add a counter or a screen. A 10x10 is where Myrtle Beach exhibitors get the most presence per dollar if the message stays tight.
10x10 booth questions
How big is a 10x10 trade show booth?
About 100 square feet, a single inline unit with three closed sides and one open aisle face. It is the standard entry footprint at Myrtle Beach Convention Center shows.
How tall can a 10x10 booth be at MBCC?
Inline booths are usually capped around 8 feet so they do not block neighbors. Always confirm the specific show's height rule before finalizing the backwall graphic.
Can two people work a 10x10 comfortably?
Two staffers and one demo or counter is the realistic limit. Past that the open corner gets crowded and the booth stops reading from the aisle. Keep furniture lean.
Is a 10x10 worth buying or should I rent?
If you do more than two shows a year, owning a portable or modular 10x10 and reprinting graphics is usually cheaper than renting each time. For a single Myrtle Beach show, renting can pencil better.
How fast can a 10x10 be installed in Myrtle Beach?
Portable kits go up in fifteen to thirty minutes with no tools. For larger inline builds, our crew handles install and strike with one named lead on the floor through the show.