Cherry Grove Beach is the northern tip of North Myrtle Beach, a quiet run of oceanfront condos and vacation rentals just south of the North Carolina line.
The Cherry Grove Fishing Pier anchors the area's identity, and most visitors here come for a slower beach week rather than the Ocean Drive nightlife scene a few miles south. There is no meeting hotel or exhibit space in Cherry Grove proper.
Barefoot Landing, with its House of Blues venue, sits just south along Highway 17 and is the closest place to run an evening event for a group lodging here.
Execution priorities
- Match Cherry Grove lodging to a nearby event venue, since the area has no meeting space of its own.
- Coordinate transportation for groups splitting time between Cherry Grove condos and a Barefoot Landing or Avista Resort program.
- Plan around the pier-town pace of the area rather than convention-district traffic patterns.
A quiet corner at the north end of the Strand
Cherry Grove sits at the far north edge of North Myrtle Beach, a short drive from the South Carolina and North Carolina state line. The housing stock is mostly oceanfront condo towers and single-family rentals rather than large hotels.
That makes Cherry Grove a lodging choice, not a program venue. Groups who book here are usually staying in a rental block and traveling to a nearby property for meetings, meals, or an exhibit floor.
Traffic within Cherry Grove itself stays light year-round, since the area is bypassed by the main tourist corridors that run through central Myrtle Beach.
Where the nearest event space actually is
Barefoot Landing sits a few minutes south along Highway 17 and includes House of Blues, which handles private buyouts and sponsor evenings for groups staying in the North Strand.
Avista Resort, further south in North Myrtle Beach, is one of the few oceanfront properties in the area with real meeting rooms, and it is the more likely anchor for a program that also wants Cherry Grove overflow lodging.
- House of Blues Myrtle Beach
- Avista Resort
- Barefoot Landing
Who books Cherry Grove Beach
Small corporate retreats, family-inclusive incentive trips, and sponsor groups that want a beachfront rental rather than a hotel tower tend to land here.
It rarely fits a citywide trade show. Attendees who need to be on an exhibit floor each morning are better served staying closer to the Myrtle Beach Convention Center.
Getting to and from Cherry Grove Beach
The drive south to the Myrtle Beach Convention Center runs about 20 to 25 minutes depending on Highway 17 traffic, which builds during the summer beach season and again during the spring and fall golf shoulder seasons.
Myrtle Beach International Airport is a similar drive, so fly-in attendees headed to Cherry Grove lodging should budget the same window as a trip into central Myrtle Beach.
Life around the Cherry Grove Fishing Pier
The Cherry Grove Fishing Pier is the area's best-known landmark, a working pier that draws anglers and evening walkers rather than convention traffic. It sets the tone for the whole area: unhurried, residential, and oriented toward the ocean rather than a meeting agenda.
Restaurants and shops near the pier serve the vacation-rental crowd directly, which means a group staying in Cherry Grove has everyday dining within walking distance even though its meeting venue is a short drive away.
Frequently asked questions
Is there exhibit or meeting space in Cherry Grove Beach itself?
No. Cherry Grove is almost entirely condo and vacation-rental lodging. Meetings and exhibit floors happen at nearby properties like Avista Resort or House of Blues at Barefoot Landing.
How far is Cherry Grove Beach from the Myrtle Beach Convention Center?
About 20 to 25 minutes by car along Highway 17, longer during peak summer or golf-season traffic.
What's the closest venue that can host a meeting or reception?
Avista Resort for meeting rooms, or House of Blues at Barefoot Landing for an evening reception or buyout.
Does hurricane season affect scheduling here?
Cherry Grove sits directly on the coast, so June through November programs should build in a weather contingency the same way any oceanfront North Strand booking would.
What kind of groups typically book Cherry Grove Beach?
Small retreats, incentive trips, and sponsor groups who want a beach-house feel and are willing to travel a short distance to a meeting venue.
Is there anything to do near Cherry Grove Beach lodging outside of meetings?
The Cherry Grove Fishing Pier and the surrounding shops and restaurants give a group plenty to do within walking distance between sessions.